Pipeline Management is crucial for a realtor to have under control when you are dealing with online generated leads. 10 years ago you could get away with using a leatherbound planner as your method of pipeline management. Listings were not nearly as accessible on the interenet as they are today. 5 years ago you were starting to see a jump start to viewing listings on the web. And then you have today where everyone starts looking online. Millions of people searching for the same interests homes with pictures, pricing and availability. A strong pipeline management tool is required when you are dealing with the amount of leads being generated online today.
Knowing that 90% of the leads that are generated on are going to be wasting your time, what do you have in place to focus on the 10%? There are systems out there that allow you not to focus on the leads that don't ever respond, but at the same time keep them in your pipeline. I came across a system called Vision that does a great job allowing agents to stay focues on the potential buyers that most agents miss the opportunity to connect with, due to poor pipeline management techniques.